Almost everybody's eyes get red sometimes, and usually some rest or a healthy dose of anti-redness drops will do the trick to get them bright again. But if that's not good enough for you, there's I-BRITE. The cosmetic procedure makes the whites of your eyes whiter. No eye drops involved, just removing the membrane from your eyes. Yikes.
The idea is simple: Most of the eye's blood vessels are in that membrane, so removing it gets rid of the redness. Dr. Brian S. Boxer Wachler is the world's only ophthalmologist to offer the service; he promises that the 20-minute procedure is painless, and that a clear membrane grows to replace the old one. I can see this procedure doing some real good if you had a permanently broken blood vessel, but I don't know about doing it just for whiter eyes. It's a little too Un Chien Andalou for me. Would you consider having a procedure like this, or would you rather stick with eye drops?