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Inside the World of Celebrity Scents

Eighty-four percent of you say you're sick of celebrity fragrances, but you must be anomalies—because celeb perfumes are selling like crazy. Some of the interesting bits from the story:

  • There's big bucks in this business. Euromonitor International, a Chicago-based market research firm, reports that worldwide sales of the top seven celebrity scent lines—just the top seven!—totaled $353.6 million last year.
  • Diddy's sitting pretty. A lot of you find his Unforgivable ads cheesy, but the scent is doing just fine. Last year, it did $74.9 million in sales.
  • Inside the contract: Fragrance companies such as Coty and Elizabeth Arden produce and develop the fragrance, then the star's name goes on the bottle. Contract details are kept private, but the industry standard is to give the celeb 5–10% of sales, with a possible signing bonus.
  • Jennifer Lopez has made many cents out of scents. Forbes writes: "In 2006, Lopez's net worth was about $110 million, according to Forbes' list of the 20 richest women in entertainment—but her last CD was a flop, as were her last several movies. Sales of her fragrances, including Glow and Live Luxe, totaled $77 million in 2006."

What I'd really like to know—and what the story doesn't reveal, unfortunately—is the extent to which celebrities are involved in creating their scents. I've heard that Hilary Duff had a lot of input and feedback on hers, and I can see Gwen Stefani knowing what she wanted for L. Somehow, though, I'm not convinced that Britney Spears was actively involved in making Believe—at least, not with all of her personal drama this year.

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ariyana_anthony ariyana_anthony 9 years
ive got this smells so soft & nice!i always wear it.then buy another.cant get enough of it!
chiquita29 chiquita29 9 years
I worked with a total tomboy that loved Britney Spears Curious. Made me curious to try it out for myself!
creepupmytee creepupmytee 9 years
I want to start my fragrance line NOW. haha.
snickerdoodle snickerdoodle 9 years
I think it's a little silly to say that you won't buy a fragrance because the celebrity behind it isn't someone you're fond of. It seems like that kind of thinking runs parallel to the idea that you won't buy a fantastic moisturizer because they sell it for $1.99 in a drug store, or, conversely, that you will buy a less-than-ideal moisturizer because it has "ARMANI" written across the side. It all goes back to content versus image. I think most people who you'll meet don't care about the name on the bottle at home. What they care about is how the one spritz smells on you!
lexichloe lexichloe 9 years
I will NEVER understand why people buy this crap. These celebrities already make more money than any third world country, and still, people buy it. The day I am wearing something w/ Paris or Britney on it, is when I have honestly lost my brain. Yuck...
veronicaraye veronicaraye 9 years
pretty bottle.
cleegiants cleegiants 9 years
i read somewhere that sarah jessica parker was very involved with her scent - lovely? i feel like there is a different one but i don't care enough to figure that out right now. i do not plan to buy a celebrity endorsed fragrance, but if subjected to a blind test and i really liked it, i wouldn't be opposed to buying it. i'm just not going to seek it out at the store.
DesignRchic DesignRchic 9 years
I really like Kimora Lee's "Golden Goddess" perfume.
paii paii 9 years
There sure are a lot of celebrities marketing par fume aren't there?
Emiily Emiily 9 years
I would never buy a celebrity scent. They may smell good, but I am not impressed by them.
cbombnewell cbombnewell 9 years
Paris's stuff actually smells very good
Lovely_1 Lovely_1 9 years
Oh yea, I liek some of them. I have the JLo one, but that's the ONLY one I have! And thta's because I got a d-e-a-l on it ;)
tati33 tati33 9 years
I wonder about Christina Aguilera's..I look forward to that perfume coming out because I want to see if it's nice smelling Diddy's perfume for men smells good..I have to give him that..
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