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James Franco Made to Measure Ad | Video

James Franco Is Trapped in a Fragrance Bottle of Emotion in Latest Gucci Ad

James Franco exercises his acting talent in his latest Gucci ad, a short dubbed Made to Measure. In the the one-minute film, named after the fashion house's new scent, Made to Measure ($88), Franco speeds throughout LA in a dreamlike sequence. "The story is about a man who travels who's trapped inside the bottle and he wants to get out. And once he's out, he becomes fragrant; he becomes like fantasy," director Nicolas Winding Refn explained in a behind-the-scenes video (below) of the shoot.

The spicy oriental, which is made to complement Gucci Première ($63) for women, contains notes such as bergamot, orange flower, aniseed, and French lavender at the top; nutmeg, juniper berry, plum, cinnamon, and water lily in the middle; and patchouli, leather, amber, and cistus labdanum at the base. And just like a well-dressed man in a fine suit, this highly masculine scent, much like the video short that touts it, is as sophisticated as it is alluring.

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