Skip Nav
Long Hairstyles
These Are the Top 10 Trendiest Hairstyle Ideas For 2017, According to Stylists
Acne
Bella Thorne Is Here to Remind You That Acne Is Normal — and Even Kendall Jenner Gets It
Beauty Tips
15 Expert-Approved Lip Treatments to Keep Your Pout Pampered All Winter

Jamsu Korean Makeup Trend

The Korean "Jamsu" Beauty Trend Is the Key to Perfectly Matte Skin

Usually we dip our face in water to cleanse, so we were intrigued by Vogue's report on a new makeup-setting trend in Korea. According to writer Monica Kim, women overseas are obsessed with jamsu, which roughly translates to "submerging." It works similarly to baking, but adds a mind-boggling step of dunking your face in water.

The technique seems counterintuitive: after applying primer, concealer, and foundation to clean, dry skin, you pat handfuls of baby powder (or your preferred loose powder) on top. Once your face has taken on a ghoulish cast, plunge it into a sink filled with cool water for approximately 30 seconds. You'll find that after you dry off, your complexion looks flawless.

Kim noted that after trying this out, her skin not only remained incredibly matte, but even and smudge-free for hours. It even made it easier to apply other makeup on top. She also remarked that if you'd prefer not to go for a mini-dip, you can use a copious amount of facial mist to dampen your powder instead.

Though jamsu sounds a little bizarre, we'd willingly try it! Anything that keeps our makeup smudge-proof is worth testing.

Around The Web
Join The Conversation
New Beauty Products For Spring 2017
Best Beauty Products For January 2017 | Winter Shopping
Best Razors For Sensitive Skin
Charlotte Tilbury Instant Magic Dry Sheet Mask
Why You Should Put Eye Cream on Your Lips
Affordable Moisturizers For Every Skin Type
What Is Drone Technology in Skin Care?

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds