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Jennifer Aniston Talks Hair and Her Living Proof Campaign

Jennifer Aniston on Why "Hair Is a Big Deal"

Between being named the new face of Aveeno, becoming co-owner of Living Proof, and also having time for a day job, acting, Jennifer Aniston is one busy woman. As her ad campaign for Living Proof starts to make its debut (shown above) in the March issues of magazines on newsstands now, Jennifer gets candid about the importance of a good hair day. "For me and a lot of girls, hair is a big deal," she told WWD. "There are a lot of greater trials of the world, but ask any girl — it's one of those boxes you check off. If that means having a better hair day, that goes a long way."

Considering Jennifer's hair has been a hot topic since her Rachel days on Friends, partnering with a brand devoted to good hair makes a lot of sense. "When I'm into something, I love sharing it with other people," she said. "I'd be talking about this even if I wasn't involved, because for me and a lot of girls, [hair] is a big deal." This was the exact reason she also got her longtime stylist and friend Chris McMillan on board with Living Proof, too. He styled her hair for the shoot and is now also the brand's official celebrity stylist.

But what made her such a believer? "With some products you can put it in your hair for a week and it will look fantastic," she said. "And then it starts shooting you in the foot. Or your hair looks greasy the next day from silicone or something you don't even know is in there. This still performed over a three-month period on a movie set, where your hair gets a lot of wear and tear."

As for her acting career, Jennifer is currently filming a project in Greenwich, CT, which she referred to as a '70s prequel to the movie Jackie Brown. And she's also signed on for a new movie, She’s Funny That Way, with Owen Wilson, Jason Schwartzman, and Cybill Shepherd. While she has plenty of acting projects for now, Jennifer hopes to make waves as a director, too. "Absolutely, that is 100 percent in my future," she said.

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