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Jimmy Choo Gets Its Own Fragrance 2009-10-06 13:15:44

That New Shoe Smell: Jimmy Choo Gets Its Own Fragrance

WWD is reporting that Tamara Mellon, the socialite and scene queen behind haute shoe and accessories line Jimmy Choo, has announced a newly inked perfume deal for the brand. Mellon said, "It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe." 

I'm all for fully accessorizing, but I'm curious to see how this works out. Jimmy Choo is a name associated with a certain kind of luxury, and its already moved into handbags and a line for H&M, so creating a fragrance isn't surprising. But when I think Choo, I think high heels, and my weird foot phobia means that I then think of feet. Agh! No word yet on what the first scent will be like, but we're guessing it won't smell like Odor Eaters. Are you looking forward to Eau de Choo, or are you taking a wait-and-see approach?

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