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Joie Launches New Perfume

Fashion Brand Joie Enters the Fragrance Game

Since lifestyle brand Joie launched in 2001, it has brought a casual-chic aesthetic to everything from clothes and footwear to handbags and jewelry, and now the brand is expanding its offerings to the fragrance arena, too. Folle de Joie combines the bohemian vibe of a California girl with a timeless vintage aesthetic. The perfume starts with a hint of citrus, which then dries down to floral notes of jasmine and rose. Finally, the finish is filled with woodsy and leather aromas. The scent complements the comfortable and feminine style of the Joie brand and also comes in a hand cream. You can buy them online, at Joie boutiques, and select specialty stores. The scent retails for $98 and the hand cream for $38.

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