I smelled the most divine fragrance over the weekend at a swank boutique called Joseph. From what I understand, the Joseph brand is hugely popular in the UK, but it also has two stores here in New York. Joseph Parfum de Jour was co-created with clothing designer Joseph Ettedgui and British fragrance company Penhaligon's.
It initially launched in 1985 and was improved and re-released in 1997. While it is made from jasmine, rose, hyacinth, muguet, ylang ylang, sandalwood, and amber, when my nose-in-training takes a deep, long sniff, I smell mostly jasmine and spices.
The bottle and the packaging are minimal and simple. They were designed by Terasa Roviras, who drew on the inspiration from Joseph’s love of women and black and white photography. Overall, the fragrance is feminine, sexy, and medium-bodied, which makes for a sexy olfactory cocktail to match the fabulous array of cocktail attire the store also has to offer.
Joseph Parfum de Jour is available in 50ml ($69) and 100 ml ($100). You can purchase them in any of the UK boutiques, in the two New York boutiques, or by calling the stores directly.