The nascent Justin Bieber beauty empire is increasing yet again. Only a few days after a line of Bieber polish was announced, it now appears that He of The Hair will be getting his own unisex fragrance as well. The scent, My World, will launch next month at Walmart.
Lest you think we're just talking some boring perfume in a bottle or something, the Bieb's scent will be infused into faux dog tags and wristbands, and he's personally making sure that he likes the fragrance. "They actually brought me a bunch of stuff to smell today," he told WWD. "One of them smelled too young, too fruity. One was really good." No word on what the jewelry's notes will be, but if you're just dying to know how Justin's taste runs, he says, "I actually like the Britney Spears perfume on girls. It smells good."