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Justin Timberlake's fragrance: info on his upcoming cologne endorsement

Oh Man: Justin Timberlake to Sing a Fragrance's Praises

In late December, I mentioned that Justin Timberlake was likely to front his own fragrance. Now it's confirmed. WWD reports that Parfums Givenchy has tapped JT to be the face of a men's fragrance later this year. "Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance,” said Alain Lorenzo, Parfums Givenchy’s president.

More details are coming out in the next few days, but it doesn't seem like Justin is getting his own fragrance like his ex Britney. Instead, it'll be a fragrance endorsement deal, so get ready to see lots of Justin doing his thing in print ads and commercials. Even though some people think he stinks, my guess is that Givenchy will soon be singing the praises of JT for his ability to sell fragrance.

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missdiorluxe missdiorluxe 9 years
I like both Justin and Givenchy purfume, so hope it sells well...
TFS TFS 9 years
this whole thing with everyone famous having their own fragrance is getting boring.
gigill gigill 9 years
It's an odd match.
wicca_08 wicca_08 9 years
Gawd, he'll be bragging about this in the future.
katie_c katie_c 9 years
i'd rather see it as an endorsement because as much as i love jt i'm so tired of celebrity fragrances.
bailaoragaditana bailaoragaditana 9 years
Ugh, can't stand JT. But people will probably buy it, so Givenchy's got the right idea, I suppose.
aimeeb aimeeb 9 years
Ha, I'm sure this will be pretty popular...
ModernGraceKelly ModernGraceKelly 9 years
It will probably be a best seller! Thank God he's endorsing a cologne instead of trying to make one. I've had enough of celeb scents!!!!!!!! Givenchy...maybe it's very irresistible for men?
emalove emalove 9 years
I think he'll be able to sell a fragrance too.
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