Karl Lagerfeld is gearing up to release three new unisex fragrances (Mademoiselle Coco Chanel would be so proud) called Kapsule, which will be launching first in Europe and then in America by the end of November.
The book-like bottles were inspired by Mr. Lagerfeld's love of geometry. Conceptually, the scents are supposed to resemble three different volumes and the packaging is modeled after the book's slipcases. Lagerfeld himself is featured in a picture in the ads and it is intended to represent him looking out at his fragrances much like how a designer peers out from behind the curtain during fashion shows.
The three Kapsule scents, which are called Light, Floriental, and Woody took more than nine months to create. They contain notes of fresh bread, woods, vanilla, and spices (mmm) and they can either be worn alone or layered together depending on your mood.
Lagerfeld says: "I don't like heavy, flowery things. I think there are never enough fragrances — they are so much fun to play with. I do strange mixes. There is no gender in perfumes anymore."
Each of the eau de toilette fragrances will be available in 30 ml ($59) or in 75 ml ($108).
To read about the ingredients in Light, Floriental, and Woody,
- Light is made of notes of bitter orange, clove, jasmine, warm nutmeg, and musk.
- Floriental is a blend of violet, ivy leaf and black tea leaf notes.
- Woody contains moss, cedar, and plum.