Brown explained to Vogue that Kate was an obvious choice. "Besides being strong and confident, she is really smart. She knows exactly who she is and who her brand is," she said. "She's a real girl."
She also loves the fact that Brown's aesthetic is more about the girl than the product. "You know, what's cool about Bobbi is that a lot of campaigns make you feel like the makeup is everything, but she really emphasizes that it's about you and your personal beauty, so it feels like a good fit." Brown also loves ladies whose names start with the letter "K." Since 2012, Katie Holmes had represented the brand.