Katy Perry was nominated for an astounding 10 VMAs this year, but what stole the show was her new mauve-lavender hair. It's the shade she and colorist Rita Hazan have been working on over the past few months, hence Katy's recent transformations from brunette to redhead to blonde.
"It was such an exciting challenge to custom-create Katy’s color for her big reveal at the VMAs," Hazan said. "She is a colorist’s dream — always willing to take risks to achieve a groundbreaking look — and it was awesome to be able to realize this goal for her." Katy's color might not be available from a box, but if you love the shade, take a gander at Manic Panic hair dye in Mystic Heather; it's very similar.