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Kiehl's LifeRide With amfAR 2012

Kiehl's Marries Bikes and Beauty For AIDS Research

This isn't your typical beauty tour: Kiehl's is giving you the chance to channel your inner biker babe. Tomorrow, the brand brings back its annual LifeRide. The charity motorcycle tour kicks off in Miami on Friday and will speed up the East Coast, raising $115,000 for amfAR along the way. Celebrities such as John Corbett, Tyson Beckford, Tricia Helfer, and Katee Sackhoff will be biking and attending events sprinkled along the stops, where shoppers can shave 15 percent off the day's purchases. After hitting cities including Atlanta and Jacksonville, it all culminates with a celebration in DC before the International AIDS Conference begins. There, the Kiehl's panel of the AIDS Memorial Quilt will be on display for participants to sign — all while rubbing elbows with the likes of Sharon Stone, amfAR's Global Fundraising Chairman.

Don't live near one of the tour stops, but want to help the cause? Pick up Kiehl's Limited Edition Active Lifestyle Essentials Kit ($74). Kiehl's will donate 100 percent of the net profits of these kits to amfAR. Get the scoop and tour dates at the Kiehl's Facebook page. So stick on some temporary tattoos, embrace your helmet hair, and join the ride.

Source: Getty
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