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LORAC to launch Academy Awards makeup palette

LORAC Is Doubling Distribution. Whatcha Think?

Makeup artist Carol Shaw's cosmetics collection, Lorac, is about to get bigger. A lot bigger. WWD reports that the 12-year-old line will more than double its distribution in 2008. Now available at Sephora and only 16 independent beauty boutiques, the line will be available in 290 Ulta stores as well as on the brand's soon-to-be-revamped website.

It should be interesting to see if this raises LORAC's profile. One big project in the works is a makeup palette whose colors will be used on some actresses at the Academy Awards. The next day, the palette goes on sale for $38—which, I have to point out, is $3 more than this croc palette, available now. Just sayin'. What do you think? Will you be more likely to take a look at this brand, or are you over it?

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LoraKostandyan LoraKostandyan 8 years
I love that croc pallete. It's just one more excuse to go to Ulta besides the chapstick.
leztnerp leztnerp 8 years
I have the crco palette, I love it.
flutterpie flutterpie 8 years
i love the mocktail lipglosses, so much that when i was running out, i pulled top off and was squeezing it out until i could get more. needless to say, i am very excited that the line will be more accessible
Dublin62505 Dublin62505 8 years
Her concealer is terrific. I also like her lip polish. If she comes out w/ new and interesting items, I say go for it.
bailaoragaditana bailaoragaditana 8 years
Lorac isn't one of my top brands, but I really like their stuff - my bff got me one of the "Mocktail" glosses for my birthday and I loved it! I live really near an Ulta when I'm in the States, so I'll definitely be checking out Lorac there on a more frequent basis :-D In my book, more (quality) makeup always means more fun!!
cbgmick cbgmick 8 years
I love Lorac... their oil free foundation and wet/dry powder (slash foundation) are amazing!!! I hope this expansion, though, doesn't change these products!!
daisyspur daisyspur 8 years
I love the colors. Sephora does not ship here but Ulta does so I am excited!!
emalove emalove 8 years
I don't care, this isn't a favorite brand of mine.
aimeeb aimeeb 8 years
Doesn't matter to me...
julieulie julieulie 8 years
I just recently purchased a Lorac palette, and have been VERY impressed with it -- the eyeshadows are really smooth and don't crease at all. I will definitely be picking up more in the future.
mlmoreno47 mlmoreno47 8 years
I have that croc palatte pictured, and I LOVE LOVE LOVE it! Best eyeshadow. I just love Lorac in general!
Lovely_1 Lovely_1 8 years
Lorac is pretty good :) I bought my boyfirends sister a bunch of their lipglosses for Christmas and she really liked them. She said they go on perfect and don't stick :)
shopaholic194 shopaholic194 8 years
I to have never tried Lorac but the shades in the pallet look really gorg!
glam-sugar glam-sugar 8 years
I've never tried any Lorac products so I'm unsure about this.
Katiefrog Katiefrog 8 years
Bella, I don't know the best way to contact you, but I was hoping you could do a post about the decolletage area. I have things I use for the skin on my face that I think are great, but I feel like my decolletage is prematurely aging and is not as smooth as it should be. I would love advice on how to improve this area!
ccsugar ccsugar 8 years
:woohoo: I love Ulta!! Can't wait to check LORAC out there instead of always going to Sephora.
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