This year's collection is all fashion-forward plums, neutrals, and corals plus its signature Color of Hope lipstick ($9), which is a pretty, sheer mauve. Of the products on offer, the best can't-go-wrong bet is the eye shadow quad up there on the left, Nostalgic Beauty ($9). It has a great taupe shadow infused with subtle peach glitter, a silver shimmer-filled gray, a nice coral, and a multitasking champagne shade.
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Every year, L'Oreal releases a limited-edition Color of Hope collection, and part of the proceeds (up to $100,000) go to benefit the Ovarian Cancer Research Fund. This year, L’Oréal will donate $1 to the fund for each item sold and $5 for each of its Color of Hope cosmetics bags.