On whether Lady Gaga is going to be his next apprentice:
"She plans to. She's already visited me. This is what happened: one Monday morning, four burly bodyguards arrived — Lady Gaga's security team — to check out the security of the building. I looked at them as if to say, 'What?! Who is going to take a pot shot at Lady Gaga?' Anyway, she is young, talented and peculiar — which I like."
On the controversy over Princess Beatrice's royal wedding fascinator:
"I felt hurt for her. She is only 22 and there was a little bit of bullying going on. I didn't give a f*ck about 140,000 bloggers. In the future, we'll look back and think she looked wild . . . Princess Beatrice is Queen Victoria's great, great, great, great granddaughter and looks like Queen Victoria. I thought of her as a beautiful, exotic, Victorian doll. I thought I was making a hat with a bow on it."
On the death of muse Isabella Blow:
"She invented me . . . Isabella believed a good funeral is like a great wedding. But when you go, you go. You only go once. She loved this pheasant [hat]. She said, 'I want to be buried in it.' So we buried her in it."
On what it takes to wear a hat well:
"A person carries off the hat. Hats are about emotion. It is all about how it makes you feel. I like hats that make the heart beat faster."