Lady Gaga debuts her first fragrance, Fame, this August, and in true Gaga fashion, she didn't create any ordinary perfume. The eau de parfum is black — the first of its kind — and comes out clear when applied. Last week, Lady Gaga unveiled a preview of the ad campaign for Fame, and now she has just released a video showcasing how the juice was made. Watch to see the secrets behind the sexy scent.View Transcript »
Hey. It's Kirbie. Lady Gaga tweets the video about the making of her new perfume, Fame. All the details in today's Beauty Beat. Gaga tweeted a short black and white video this morning called Formulation, an anticipation of her new fragrance, Fame, sets a debut in late August. Fame is the name of Gaga's first album, and is now also the name of her first fragrance, which is the first black perfume on the market. But the twist is that it comes out clear when sprayed. It includes notes of apricot, tiger orchid, and, of course, Belladonna here. The innovative black and clear change up adds to the elusive feel of the fragrance where half said why Gaga told Women's Wear Daily that, "Fame is an illusion. IIf you really want it, you can have it." The video dosen't feature Gaga herself but focuses on a scientific process behind creating a fragrance. It takes place in a laboratory complete with speakers, potions and standfully clad The video comes on the heels of Gaga's ad for the fragrance, which depicts the star, nude, with miniature men strategically placed on her body, think Gulliver's Travel. She also debuted the bold small-capped bottle for the fragrance, which is an egg shape, inspired by her unforgettable grand entrance at the 2011 Grammy Awards. And you're really in for a master makeover. Because the Fame vast collection. With black formulas as well includes shower gel, black soap and body lotion that can all be yours in November. I'm Kirbie and thanks for watching today's Bella Beauty Beat.