This Friday is Lancome's fourth annual Génifique Day, which celebrates the beauty brand's partnership with St. Jude Children's Research Hospital, and you can get in on the charitable action too. Lancome kicked off the month with celebrity makeup artist Mickey Williams, who was at the hospital giving teen patients makeovers and beauty tips to help them feel beautiful even through rounds of treatment and illness. Join in from afar by making a Génifique purchase ($82-$132) on Oct. 25, and $7 from each sale will go directly to St. Jude to help treat and find cures for children's diseases.
And for the easiest way to make sure St. Jude gets plenty of donations, head to Twitter and Instagram. From now through Friday, post a snap of your #handhearts (similar to the picture above) with the hashtag #LancomeGivesBack. For every share on Twitter and Instagram, $1 will be donated to St. Jude. With two easy ways to give back, make this week a time to think charitably with Lancome.
Full disclosure: Lancome flew a group of journalists and me down to St. Jude Children's Research Hospital in Tennessee for a tour of the facilities earlier this month.