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Love's Baby Soft Review

Love's Baby Soft: Does 15 Years Make a Difference?

On my way to the Sugar headquarters today, I stopped into my neighborhood drugstore to scope out the fragrance scene. Since I've been on this major old-school kick lately, not just any old fragrance would do. Nope, I was aiming for the perfume I bathed in back in junior high: Love's Baby Soft. The goal? To see if my adult sense of smell would recoil at the BS, or if I'd fall back in love with the nostalgic aroma.

The classic powdery smell in the dome-shaped pink bottle sure brought back memories (cue MC Hammer tunes, Guess? sweatshirts, and Keds). Launched in 1972, this feminine scent is a mix of powdery florals, along with wood and "animal scents." (I hope that means musky.)

Would I wear it again? Enh. While it was fun to take a trip down memory lane, I'm looking for something with a little more bite — something that lasts longer than an episode of The Hills and doesn't make me smell quite as girly. So, I did a little research into powdery fragrances that would be a better fit for more grown-up tastes:

I'd also feel a little dirty buying Love's Baby Soft. I think we can all agree that this advertisement turns the creepy factor up to 11.

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beckers99 beckers99 5 years
Never wore Love's Baby Soft.. but my first scent was CK One when I was 10.. finally graduated to Tommy when I was 14. CK One still takes me back to my preteens like nothing else can :-D
dazzleme dazzleme 7 years
It just goes to show you how much crap they got away with in the '70s. An ad like that would NEVER fly today. Talk about pedophilia. And hate that fragrance! It makes me sick. Powder fragrances repulse me.
Glittersniffer Glittersniffer 7 years
I intern for a gynecologist...you can guess where I'm going with this...Yep, had to go fishing for the cap. Was NOT my favorite experience of the day. Soon as I saw the picture, all I could think was "NOT THAT AGAIN."
Glittersniffer Glittersniffer 7 years
I intern for a gynecologist...you can guess where I'm going with this... Yep, had to go fishing for the cap. Was NOT my favorite experience of the day. Soon as I saw the picture, all I could think was "NOT THAT AGAIN."
JaimeLeah526 JaimeLeah526 7 years
That ad is creepy. I'd have to smell it again but I'd probably love to wear it once in a while.
ilanac13 ilanac13 7 years
it's really funny how we can gravitate to the scents that we loved as teenagers and how our tastes are so different now . personally i think that i've found that i really don't like the scents that i had when i was younger and i'm not sure if i even liked them back then or if i wore them to be cool. i don't know. :)
aistea311 aistea311 7 years
*by the way, the ad???? What the hell?
aistea311 aistea311 7 years
I remember getting this on my tenth birthday, it was my first perfume then CK one:)
cherryice cherryice 7 years
I actually have a bottle of this, and an aerosol of Love's Berry Sweet. I don't wear them often, but I like to spritz them into the air and take myself back to 1988 when I wasn't an old geezer.
aimeeb aimeeb 7 years
I was never a fan of this..at all.
Black-Velveteen Black-Velveteen 7 years
Love's Baby Soft was my perfume too back in the day. I still wear it as a 'after shower' perfume. I still love that cotton candy scent.
lilCROAT03 lilCROAT03 7 years
i HATE anything that smells like powder. i gag at powder fresh deodorant...i wear shalimar and it's 100% musk...not powder!
sugar_me_sweet sugar_me_sweet 7 years
I remember Love's Baby Soft but I never used it. My friend used to use that one. I think I was using Charlie White perfume during middle school. Anyone remember that one?
jennjennnbubba jennjennnbubba 7 years
:O @ the ad!!!
jennjennnbubba jennjennnbubba 7 years
:O @ the ad!!!
Nyrina-Windu Nyrina-Windu 7 years
Love's Baby Soft, wow! Now this is an old brand. I didn't know they still made this stuff. But I do remember that brand name from my old school days. And yes I remember Electric Youth from Debbie Gibson too, and I said NO thanks to that brand also :)
Nyrina-Windu Nyrina-Windu 7 years
Love's Baby Soft, wow! Now this is an old brand. I didn't know they still made this stuff. But I do remember that brand name from my old school days. And yes I remember Electric Youth from Debbie Gibson too, and I said NO thanks to that brand also :)
soulight soulight 7 years
I love love love Cashmere Mist, maybe because Baby Soft was my first love in perfume. Oh how I want those day of careless fun! :-D
msdyanelk msdyanelk 7 years
I'm a big fan of nostalgia BUT I can't be associated with the comeback of LBS!
Vaadsfweytes Vaadsfweytes 7 years
My first perfume was CK One in 6th grade. It's interesting that I still wear perfumes that smell citrus-y, and my boy friend, too.
californiagirlx7 californiagirlx7 7 years
Love's Baby Soft was my first perfume too! My mom bought it for me when I was a preteen. That ad is disgusting.
californiagirlx7 californiagirlx7 7 years
Love's Baby Soft was my first perfume too! My mom bought it for me when I was a preteen. That ad is disgusting.
misfitgirl misfitgirl 7 years
I have never worn Baby Soft...but Exclamation and Electric Youth, OH, yes. I remember Electric Youth had a lightning bolt in the bottle and was neon. Yikes...junior high back in Jersey...that's all I need to say.Anyway, what I really wanted to comment on is that Flower by Kenzo is really great...a current favorite of mine.
misfitgirl misfitgirl 7 years
I have never worn Baby Soft...but Exclamation and Electric Youth, OH, yes. I remember Electric Youth had a lightning bolt in the bottle and was neon. Yikes...junior high back in Jersey...that's all I need to say. Anyway, what I really wanted to comment on is that Flower by Kenzo is really great...a current favorite of mine.
star54 star54 7 years
I remember seeing ads for this in my old YM magazines... I never did like it much, so I can't say that I wore it.I can't believe they're still making it.
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