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Lucy Hale Domestic Violence PSA

Lucy Hale and Mark Cosmetics Take On Domestic Violence This October

While many beauty brands will focus on breast cancer initiatives this month, Mark Cosmetics has set its sights on a different cause. Since 2008, the M.powerment campaign has worked to raise money and awareness of domestic violence issues, and October is the perfect time to ramp up their efforts since it's Domestic Violence Awareness Month. Last year, Ashley Greene bolstered the cause with a girl-power playlist. And for 2013, brand ambassador Lucy Hale filmed a PSA outlining the startling statistics.

For instance, did you know one in four women will endure domestic abuse in their lifetime? If that fact ruffles your feathers, you can help make a difference with the purchase of the Power of Change necklace ($28) or M.powerment compact and lipstick set ($24). For each product, 100 percent of the proceeds go to prevention and support programs — not 10 percent or $1, but 100 percent! With numbers like that, you can be sure your money is going to a worthy cause this month.

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