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Lush Launches Shark Fin Soap

Lush Launches Adorable Shark Soap For a Good Cause

Sharks may induce fright among some people, but they're an essential part of the balance of marine life. Unfortunately, tens of millions of sharks are killed each year for their oil, cartilage, and fins (the latter is often used to make shark fin soup). It's a rough practice: after being captured and de-finned, sharks are tossed back into the water only to eventually suffocate, bleed to death, or be eaten.

Hoping to put an end to the practice, Lush has just released a limited-edition Shark Fin Soap ($6). All proceeds from the exfoliating cleanser, which is formulated with fine sea salt, softening seaweed, and lime oil, will go to Shark Savers, a nonprofit that works to protect and preserve sharks. Soft skin and happy critters at sea: what's not to like?

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