In response to the outcry, MAC eventually canceled the collection before it ever hit stores. Instead, in mid-August the company donated its projected global profits to organizations that help women and girls in Juarez. For Rodarte, the controversy resulted in a more private approach to fashion week, as backstage access was tightly controlled for its September runway show.
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One of the year's most anticipated makeup collaborations wound up never happening. When makeup giant MAC teamed up with buzzed-about design duo Rodarte for a limited-edition color collection, beauty and fashion fiends were excited about the possibilities. That all changed when people saw descriptions of the Mexico-themed color collection, which featured product names such as Factory and Juarez — insensitive allusions, they said, to the brutal murders of hundreds of female factory workers in Ciudad Juarez.