There are a lot of celebrity fragrances out there, but Madonna isn't just any famous face. So it follows that any perfume she'd make would be suitably fabulous. Her new scent, Truth or Dare, is definitely not what you'd expect from a celebrity endeavor — or even what you'd expect from the commercial above, for that matter. All the sexy fishnets and mirror gazing might lead you to believe that this is going to be a big, man-eating chypre (or, less optimistically, a particularly treacly fruity floral). Instead, the juice inside what has to be the best fragrance flacon of the young 21st century is decidedly . . . nicer.
In place of something aggressive and borderline feral, it's a pretty, slightly powdery jasmine with faint traces of spicy gardenia running underneath. It's actually more vintage than modern, a sort of sentimentality you wouldn't expect from Madonna. Truth or Dare bows at Macy's in April, where we daresay you should go ahead and give it a sniff.