There's lots of news in the olfactory arena these days. It seems that Madonna (not for the first time, either) is rumored to be in talks with celebrity eau giant Coty to make her own fragrance. Meanwhile, Estée Lauder has already signed a deal with designer label Marni to create a scent, and the brand is also supposedly in talks with Tory Burch about a perfume. (Although there's also word that Burch may be set to make a deal with Coty.)
While companies have wanted to make a Madonna perfume for decades now, her demands have surpassed what any could match. She was rumored to be signing deals in 1997 and 2007, but neither ever came to fruition. This time could be different, though, since she and daughter Lourdes Leon have their Material Girl line, which already includes makeup and even body spray. If a scent does make it to market, let's all hope it's as high-quality as Madge herself.