To create a solid base for the eye shadow, Page first prepped lids using a fluff brush dipped in powder. He then applied the brand's multidimensional, metallic Shimmering Cream Eye Color in Patina ($25), which, because of its cream-based formulation, holds onto lids without the slippage factor. Tip: if you try this look out on your own, give it extra stay-put power like Page did by applying a cream-based black liner on your upper lashes. Go over the liner with a similar color (Page used Caviar Shimmering Eye Color, a glossy black) for more intensity. Finish by waterlining with a black eyeliner pencil, and you'll have a sophisticated, polished look that will go with just about any ensemble.
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For United Bamboo's Spring 2012 show, Shiseido's artistic director, Dick Page, was able to create the chicest of shimmery makeup looks without a smudge or fallen fleck in sight. Of the smoky palette, Page quipped, "It doesn't budge; it's bulletproof." But just how did he keep such a dramatic, particle-heavy look from moving southward? It's all in the formula and technique.