To create a solid base for the eye shadow, Page first prepped lids using a fluff brush dipped in powder. He then applied the brand's multidimensional, metallic Shimmering Cream Eye Color in Patina ($25), which, because of its cream-based formulation, holds onto lids without the slippage factor. Tip: if you try this look out on your own, give it extra stay-put power like Page did by applying a cream-based black liner on your upper lashes. Go over the liner with a similar color (Page used Caviar Shimmering Eye Color, a glossy black) for more intensity. Finish by waterlining with a black eyeliner pencil, and you'll have a sophisticated, polished look that will go with just about any ensemble.
For United Bamboo's Spring 2012 show, Shiseido's artistic director, Dick Page, was able to create the chicest of shimmery makeup looks without a smudge or fallen fleck in sight. Of the smoky palette, Page quipped, "It doesn't budge; it's bulletproof." But just how did he keep such a dramatic, particle-heavy look from moving southward? It's all in the formula and technique.