Retouching is everywhere, but not in these ads. Make Up For Ever's new campaign is its first to ditch Photoshop. Instead, it's showing off its line of HD makeup in ads made without the touch-ups ubiquitous in the beauty industry. Sure, the women featured are stunning in the first place. And yes, great lighting, top stylists, and professional makeup artists help a lot. Still, how refreshing is it to see an honest view of what products can do — not to mention women who look real instead of digitally "perfected"? If you're in love with these makeup looks, you can create them with these guides. What do you think of this effort?
See Makeup Ads — Without Retouching!