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Makeup Sales to Men on Rise in Korea

Korean Men Are Buying Into Makeup

In Korea, metrosexuality is still going strong, and many guys are now turning to makeup to look good at the office and out at night. Apparently, smoky eye makeup has become a common sight on guys out in clubs, and sales of eye cream and other skincare products are way up.

Even in the macho world of the military, "color lotion" (aka tinted moisturizer) has been common for years. In fact, makeup and grooming are becoming so popular that cosmetic company Amore Pacific has even opened a flagship men's makeup and skincare boutique in Seoul.

It's interesting to me that men in Japan and Korea seem to have fewer hangups about makeup than their American counterparts generally do. Despite attempts to popularize makeup for men in Europe and the States, it just hasn't caught on. (Witness the lack of buzz over Jean Paul Gaultier's dude-friendly bronzers.) Do you think men can pull off a bit of makeup just as well as women, or is it a hard sell?

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