Once you get over the amazing packaging design (hello, faux-lipstick bullet), it's time to appreciate the equally amazing formula inside the Maybelline Color Elixir ($9 at drugstores next month). The collection features 20 vivid shades that range from pretty pinks to dark and vampy hues. The angled applicator tip is pointed and curved to hug your lips for a foolproof application from the inner corners to the center of your mouth. And what we love most about the product is that it delivers highly pigmented color for a statement pout. Plus, it's infused with plenty of shine, so you don't have to gunk up your favorite gloss by layering it on top your high-impact lipstick. With a shade for every personality, there's no reason why you wouldn't want to pucker up with one of these soon-to-be iconic tubes.