After falling in love with Cover Girl Lash Blast, I was hoping for a renaissance in drugstore mascaras. Enter Maybelline The Colossal ($7.49), whose metallic yellow tube and purple lettering is about as subtle as the nuanced wit of Pauly Shore.
The Colossal seems to be Maybelline's answer to DiorShow mascara, promising to lend nine times the volume to your lashes. I'm not sure how one would measure that (tiny calipers?), but the wand is definitely fatter and bigger than most — so at least we know one thing is more voluminous. Maybelline also touts its formula, which contains collagen. But don't get too excited: It's the fourth-to-last ingredient, and since your body can't absorb collagen topically, it's really more for show.
As for the mascara itself, one coat definitely made my lashes stand out more. I wish the brush separated and defined them better, and I wasn't thrilled about the flakes that settled underneath my eyes after a few hours. With a lash curler, this mascara is quite good; without, it's only a little better than average. That's not a bad thing at all, but don't expect jaw-dropping results from this one.