If you're a New Yorker, then you must be familiar with Dr. Jonathan Zizmor, the board-certified dermatologist. For three decades, he's been advertising his skin-saving services in a series of shiny, cheery subway ads. Of course, it hasn't all been rainbows for Dr. Z — his license was suspended for three years. He's back in business, though, and his advertising is just as trippy as ever:
Seeing this commercial wouldn't push me to make an appointment, but clearly his advertising has paid off. Celebrity dermatologists like Dr. Brandt and Dr. Gross might draw the A-list names, but there's hardly a New Yorker who doesn't know of Dr. Z. Would seeing his ad make you pick up the phone, or are you wary of doctors who advertise their services?