Michael Kors ruled the runway last year as the most-searched online brand, and in 2013 he is planning to reign in the beauty aisle by adding color cosmetics to his fashion empire. The line is divided into three distinct collections: sexy, sporty, and glam. Each segment will offer a customized fragrance, lipstick, lip gloss, and two nail polishes. "I think those three things — sexy, sporty and glam — have always been the DNA of Michael Kors, and in a strange way, the Michael Kors woman really is all three of those things — it's just that she feels more strongly about one of them at certain given times. So I asked myself, how can we express that both with color and with fragrance?" Kors told WWD.
The brand's new beauty lineup will also include body care and sun items like bronzer, bath beads, self-tanner, and dry oil. "At the end of the day, I try to take a woman and make it easy for her in general," he said. "I wanted to do the essentials — the things you absolutely have to have to represent that mood. Not because someone told you 'Oh, you have to have it.'" Launching in August, the products will be available at Macy's and Michael Kors stores nationwide.