Skip Nav
DIY Beauty
The Ultimate Guide to Color-Correcting For Your Skin Tone and Concern
Beauty News
Lush's Halloween Bath Bombs Will Inspire You to Throw a Party in Your Tub
Beauty Tips
7 Eyebrow Mistakes You Need to Stop Making Immediately

Misleading Nivea Ad Gets Banned in the UK

UK Cracks Down on Another Misleading Ad

The UK's Advertising Standards Authority has been cracking down on misleading beauty ads lately, and a Nivea spot is the latest to get guillotined. Apparently, the ad indirectly suggested that 37 percent of Nivea Visage Anti-Wrinkle Q10 Plus ($20) users "felt more attractive now than they did 10 years ago."

In reality, the data, which was completely unconnected to the product in question, came from a study that simply asked women if they felt more attractive now than they had a decade before. Given the fact that less censorship goes on in the US, do you think we need more consumer protection? Or is it silly to believe ads in the first place?

Around The Web
Join The Conversation
stephley stephley 5 years
It's silly to believe ads, but I like the idea that companies shouldn't be allowed to just throw anything they can at the consumer and hope it sticks. We wouldn't long believe or respect people we interact with in our personal and professional lives if they randomly made things up.
Nivea Kiss of the Year 2013 With Mario Lopez
Charlotte Ronson and Nivea Lip Care Cap Contest
The Best Smelling Shower Gels
Beauty Brands Celebrate Milestone Birthdays 2011-08-01 05:00:00
Make a Splash at Every Summer Party
Beauty Essentials For a Summer Getaway
Get a Sun-Kissed Glow With Nivea

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds