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Must-See: Gillette Towels Use Grass as "Body Hair" 2011-06-22 14:14:37

Now, Beach Towels Come With Body Hair


In Germany, Gillette is trying a whole new kind of guerrilla marketing to get people shaving. The company's marketing agency in Deutschland says that they've put thousands of these grass-as-pubic-and-pit-hair towels out in public spaces all over Germany.

I like the idea, although I'm not sure BBDO is really conveying Gillette's message effectively here. I mean, the fluffy grass looks so nice and fresh that it almost makes me want to stop shaving, and there's no grass/hair for the legs. How many women are going around with hairy legs and plenty of underarm and nether hair? Still, it's attention-grabbing. Do you think this is smart advertising, or could BBDO have done better by Gillette? Oh, and if you want to see the guy version (yes, they're equal opportunity!), just keep reading.

Via Copyranter

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emmacb emmacb 4 years
Meant to say untamed, sorry!
emmacb emmacb 4 years
Annie, you are completely right that shaving is a personal decision. I don't have a problem with people choosing to shave or not shave. I do have a problem with encouraging and shaming young girls, who have yet to accept their newly matured bodies, into shaving themselves head to toe. To me, the ad seems to both make light/fun of body hair, but also highlight how untamely and unseemly it is.
Advah Advah 4 years
The pictures are pretty funny, but it makes me feel old to think the ads of my teenage years of ladies shaving the bottom half of their legs (always the bottom half for some reason) now include pubic hair. (say it with a shaky voice) "when I was young.."
GummiBears GummiBears 4 years
I thought it was funny. *giggles* But then again I've been told I have a rather juvenile sense of humor at times.
GZO GZO 4 years
I would probably have been annoyed if there weren't a men's version. But since they are a shaving-product company, I don't see how they're going to convince you to shave unless they point out hairy parts. Also, Annie, I agree with you. It's all personal. Even tweezing your eyebrows is a personal decision. Waxing your lady-mustache (just did it earlier... after waiting way too long!) is a personal decision. Maybe it would have been less "offensive" if they only showed the bikini line, which pretty much every gal I know takes care of when she goes to the beach. But either way, it doesn't really bother me.
Annie-Tomlin Annie-Tomlin 4 years
Playing devil's advocate: But if shaving pubic hair is a personal decision, isn't shaving leg hair or underarm hair, too? We are just more used to the of shaving hair off of certain body parts because it's socially encouraged. And Gillette (and any other shaving company) has an interest in encouraging people to shave as often as possible, hence the advertisements. Personally, I feel like people should shave as little or as much as they want. Whether it's pits or legs or elsewhere, it really is a personal decision.
Cris1192 Cris1192 4 years
I disagree, to me this looks like it's advertising not shaving
emmacb emmacb 4 years
In addition, I feel like the men's towel is somewhat of an afterthought. And both towels seem to promote shame of your natural body.
emmacb emmacb 4 years
I don't really like that the company is suggesting not shaving your pubic hairs is the same as not shaving your underarm hair. Whereas one has become a socialized norm, shaving your pubes is a personal & somewhat sexual decision, and not one that I think she be promoted in this cute advertising, that is clearly marketed towards the younger age bracket, and I am in my 20's.
pss pss 4 years
Oh, really? Lol, pretty funny
Over40beautyproductqueen Over40beautyproductqueen 4 years
Ok I laughed pretty hard. The designer has a sense of humor but will offend some. My daughter wants one!
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