I like the idea, although I'm not sure BBDO is really conveying Gillette's message effectively here. I mean, the fluffy grass looks so nice and fresh that it almost makes me want to stop shaving, and there's no grass/hair for the legs. How many women are going around with hairy legs and plenty of underarm and nether hair? Still, it's attention-grabbing. Do you think this is smart advertising, or could BBDO have done better by Gillette? Oh, and if you want to see the guy version (yes, they're equal opportunity!), just keep reading.
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