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NY Fashion Week: Go SMILE Touch-Ups


One of the most notable things about Fashion Week? All of the flashy, bright-white smiles. For that, the models and guests can thank GoSMILE, the teeth-whitening brand that has been behind the scenes all week, thanks to celebrity photographer Patrick McMullan.

A few weeks ago, Patrick was presented with this product by his doctor and the inventor of GoSMILE, Dr. Jonathan Levine, and decided to become their unofficial spokesperson during Fashion Week. All week long, he's been passing out 1,000 free samples of GoSMILE Touch Ups, which let you whiten your teeth on the go. The packets, which come in peach, pear, and mint flavors, are meant to be used once a day, preferably in the afternoon after brushing. To learn more,

To use the Touch Ups, all you have to do is flip open the top of the capsule, squeeze, and rub the gel on your teeth. Your mouth will feel clean, your breath will be fresh, and your teeth will look great. The product is formulated as a gel and made to hold the hydrogen peroxide in your teeth to keep it active for up to eight hours. Your teeth will feel shiny because the polymer essentially creates a tiny coating or barrier around your teeth to help prevent stains from breaking through. Please note: This product is not recommended for use if you are pregnant or breast feeding. Buy Touch Ups here; they cost $8 for a 5-capsule matchbook.

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Curvitas Curvitas 8 years
I love them, just got some in pear!
veronicaraye veronicaraye 9 years
really cool!
LK1 LK1 10 years
oooh - very cool, fab. just checked out the website. this seems like a smart company. teeth are def the next big thing. i'd totally buy this (one in each flav, too!) thanks for the tip!
LaLaLola LaLaLola 10 years
Cool idea...it sounds interesting i'll check it out
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