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Definition: Natural

I am sure you are well aware of what the word natural means, but in the beauty sense, it's actually more scientific than you would think.

For a product to be approved and labeled natural, its materials have to be 100% in their original state. This means their inherent chemical bonds must be intact.

In the cosmetics world, materials can be processed only enough so that the physical shape is formed (the shape of a lipstick, blush, etc..) by means of grinding, chopping or packing, but the chemical structure needs to remain unaltered.


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