Of course, Pure & Natural isn't the only large brand to appeal to ecologically minded consumers. After the makers of Clorox bought Burt's Bees, its store presence has expanded greatly, and Noah's Naturals, Yes to Carrots, and other smaller brands are making inroads. On the more luxurious end, Lancome has introduced a 100 percent natural-origin Juicy Tubes lip gloss.
Critics may cry greenwashing on some products, so it's not a bad idea to read labels to see what you're really buying. But even if large corporations aren't going strictly eco-friendly, they're definitely appealing to a green-leaning consumer. What do you think? Are you more likely to pick up a "greener" product if you have the option?