If you love the idea of a red lip look, but tend to shy away from the intensity of it all, consider the product and development team at Make Up For Ever your personal heroes. The brand's new Rouge Artist Natural lipstick ($19) is a gorgeous, subtle option that provides sheer coverage that still packs plenty of punch. Emollient but not glossy, this ultracreamy lipstick leaves the prettiest translucent sheen of color behind. Think of this small but mighty offering as lipstick "lite." It's available in 50 shades, ranging from satin to pearly finishes, with standout hues including #N4 (a goes-with-anything pink-beige) and #N31, a subtle fuchsia that's the perfect bright for the upcoming season.