Long heralded as one of the biggest online hubs for luxury fashion, Net-a-porter is expanding its reach to include beauty. The site will launch its "The Quintessential Edit" on March 20, which is slated to include products ranging from 3Lab to Chantecaille to Le Métier de Beauté. This shift is fresh off the heels of the site's inclusion of menswear and discounted goods. "As we started to expand it was a disconnect to not be able to offer beauty," Alison Loehnis, the company's managing director, said to WWD. "By being at the front lines, we have an enormous amount of insight and exposure to talent and also product."
The Quintessential Edit will have a home on net-a-porter.com, and the company stresses that there are no plans to create a stand-alone business. Loehnis said that Net-a-porter is and always will be a fashion business above all else. But she understands the importance of beauty curation. "It's so interesting because we have this panel of just under 10,000 customers that are superusers who provide us with amazing insight," she said. "Beauty is the chart topper without fail." The Quintessential Edit will be making plenty of customers that much happier.