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New Bare Escentuals Buxom Expandable Mascara Review

The Mascara Equivalent of Optimus Prime


Are you endlessly delighted with dial-a-lash type mascaras, rotating wands, vibrating brushes, and other novelty eyelash-enhancing miscellany? Then you should be delighted about the latest in mascara technology: Buxom Amplified Lash Mascara ($22).

"And why should I be making a run on Sephora for this stuff?" you may be asking. Because it transforms. That's right, the wand on this new product gets longer or shorter with a twist of the cap. I tested the wand at different lengths so you can see whether it really does make a difference, so to see the expandable brush in action, just keep reading.


On the left side of the image, I've applied Amplified Lash with the brush wound as short as it will go, and on the right side, I applied it with the brush fully extended. As you can see, the results are substantially different. With the brush short and thick, lashes come out dark and dramatic, while with the wand fully extended, they're softer and more subtle.

The formula is nice, and the wear on it is good, like most Bare Escentuals mascaras. However, the most interesting takeaway for me is just how much of a difference the brush makes. A good formula is necessary, sure, but the results you get are a lot more dependent on the arrangement of bristles on your wand. So if you find a wand you adore but the mascara it comes with is flaky or short wearing, I'd suggest keeping your brush and simply switching products.

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Join The Conversation
ThePlasticDiaries ThePlasticDiaries 4 years
That is so brilliant. I must pick one up when I am in the states next. Love it.
cara-s cara-s 4 years
omg this is amazing!!! Love BE stuff for sure
snarkypants snarkypants 4 years
i love the brush for buxom, but i find that it wears terribly. i find it to flake off and smudge by the end of the night. i'll probably take the brush from the tube and use it with a different brand.
Jaime-Richards Jaime-Richards 4 years
I know...such a great idea to have multibrush options in a mascara. I hope more and more brands catch on to this.
theglossarie theglossarie 4 years
HOW COOL! i love that the wand size makes such a visible difference - no more need for a daytime and nighttime mascara. love it! thanks for reviewing :)
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