Skip Nav
Jessica Alba
Jessica Alba Reveals the 1 Hairspray You Need For Beach Waves (P.S. — She Made This)
Bella Hadid
Concrete Proof That Bella Hadid Loves Beautyblenders as Much as You Do
Taraji P. Henson
Empire Fans Will Freak Over Taraji P. Henson’s Smoldering MAC Collection

New Focus on Curly Hair in Retail

Curly-Haired Ladies Are Finally Getting Some More Love

For years, the hair care industry gave short shrift to women with curly hair, but in the last couple of years that's been changing. Now even mass market outlets like Target are starting their own curl-centric sections.

Why the shift now, though? Industry experts attribute the change to the ever-dwindling number of women who are relaxing their hair. The numbers are actually expected to decline another 23 percent by next year, which suggests more women are embracing their natural texture. Of course, there's always the money angle, too; ladies with ringlets have been underserved, and now the industry recognizes that its lopsided view was neglecting a lot of profitable heads of hair. Look for retailers like Target, Sephora, and HSN to unfurl their curls over the next few months.

Around The Web
Join The Conversation
Krissy90220 Krissy90220 6 years
As a natural/ curly haired blogger I'm happy about the new products that's getting love. As far as Target goes...there's still a lot of changes being made. I can't keep my posts updated fast enough ::head spins::
ehlegirl ehlegirl 6 years
At 65, I have embraced my curls and after trying many products, now use only OUIDAD. Try them out, you'll be thrilled!
misslilad misslilad 6 years
as a curly haired woman, i like it.
Aly Raisman's Hair
Tips For Curly Hair
Best Frizz-Fighting Products For All Hair
Justin Bieber's Someday Perfume Breaks Sales Records
Illamasqua Launches Funeral Makeup Service
Curly Hair Instagrams
Emoticon Glasses That Show People Your Inner Feelings

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
X