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New Hair Extensions Are All About Kitty Pride

Being a cat lady is about to take on a whole different meaning. A new hair-extension technique aims to be chic and eco-friendly at the same time. By using cat hair instead of human hair in its extensions, San Francisco-based Lechaton Cosmeceuticals promises to create long-lasting extensions with fuller, natural color.

"I was brushing my cat, Princess Boom-Boom, when the idea came to me," said Maneki Neko, the inventor of the extensions. "Instead of throwing her shed fur away, I could turn it into a line of luxurious hairpieces." A few prototypes and Cat Fancy ads later, Purrfect Lengths debuted its collection of hand-woven fur extensions. They're softer than most extensions, can be worn up to nine weeks, and they're specially treated with a dander-neutralizing formula to prevent allergic reactions.

Business is booming, but to find out why some people aren't happy about these extensions,

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Each extension requires the fur of 12 cats (or 20 kittens); the cats are fed a high-protein diet to provide optimum shine, then gently shaved under the supervision of a veterinarian. Unsurprisingly, long-haired breeds such as Maine Coons and Persians are better-suited for the program than domestic shorthairs. "My celebrity clients wouldn't even consider going with extensions from a tabby," Neko explained. "The fur has to come from a breed recognized by TICA [The International Cat Association] or it's just not going to happen," she said, adding that a forthcoming lower-priced line of extensions would incorporate the fur of non-pedigreed animals.

Animal-rights advocates argue that Purrfect Lengths takes advantage of unsuspecting cats. "The feline community is being exploited," said an anonymous member of the Siamese Liberation Army, an underground protest group. "Here you have animals who are being paid in Tender Vittles — a clear violation of labor laws in itself — just so short-haired humans can have luxurious locks." But Neko points out that the cats would shed their fur eventually, and that her eco-friendly business creates jobs for previously unemployed cats. If you're interested in having your cat apply for the three-month Purrfect Lengths Lil' Shavers program, be sure to check out the deadlines and guidelines.

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Join The Conversation
tahomablonde tahomablonde 6 years
That was a good one...I thought she was a crazy
tahomablonde tahomablonde 6 years
That was a good one...I thought she was a crazy
aimeeb aimeeb 6 years
:oy:
aimeeb aimeeb 6 years
:oy:
emalove emalove 6 years
I know, how many posts are going to be April Fools jokes??!!
ivygreene ivygreene 6 years
You guys are killing me with the jokes today! lolz
momma-tikita momma-tikita 6 years
Oh okay I checked the guidelines :)
momma-tikita momma-tikita 6 years
okay can you please say aril fools already? please? LOL!
GKitty GKitty 6 years
Let my people go!
GKitty GKitty 6 years
Let my people go!
miss-malone miss-malone 6 years
I thought this was a joke :?
miss-malone miss-malone 6 years
I thought this was a joke :?
Beauty Beauty 6 years
What, you think the Siamese Liberation Army isn't a serious group?! They are fighting for the legalization of catnip and the recognition of Lolcat as the official language of the United States. ;)
FrankiLee FrankiLee 6 years
I knew this had to be an April Fool's joke!
Vsugar Vsugar 6 years
Oh, I love that the world we live in has become so ridiculous that it takes a minute for April Fool's jokes to kick in... People use fox fur for false eyelashes - why WOULDN'T they "exploit the feline community" for their own vain purposes??? Too funny...
cordata cordata 6 years
Haha, I believed you until the army came up. Don't give Paris Hilton any ideas!
Zivanod Zivanod 6 years
This is for April Fools right?
neonbee neonbee 6 years
Hahaha, my goodness. My prank sensor is so not working this morning.
tglynn tglynn 6 years
I was about to throw a fit. lol. Good one, Bella
terryt18 terryt18 6 years
I'm slow on the uptake this morning...
Symphonee Symphonee 6 years
EEEWWWWW!!!!!!!!! "Here you have animals who are being paid in Tender Vittles — a clear violation of labor laws in itself..." LOLOL!!
LoveSarah LoveSarah 6 years
Oh, duh. Clicked the link AFTER I posted a comment. :)
LoveSarah LoveSarah 6 years
I really hope this is an April fools joke :)
katweb katweb 6 years
The Siamese Liberation Army? April Fool's Right????
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