Skip Nav
Kylie Jenner
Kylie Jenner Regrammed the Makeup Artist Who Threatened to Sue Her For Copyright Infringement
Valentine's Day
Lush's Unicorn Horn Bubble Bar Makes Bathtime Even More Magical
Kylie Jenner
Kylie Jenner Just Cut Her Hair Into a Chin-Grazing Bob — For Real This Time

New Oscar de la Renta Perfume Launches Via Facebook and Tumblr 2011-04-04 06:00:43

Oscar de la Renta Launches His First Scent in a Decade


When the late Elizabeth Taylor asked fans to name her new scent via Twitter last year, it was a clear sign that marketing in the fragrance world was getting a shake-up. Now, Oscar de la Renta is launching Esprit D'Oscar, its first new fragrance in a decade, using its Facebook page and its Oscar PR Girl Tumblr. It's fascinating to see how well-established houses are dealing with the digital landscape, and how they're attempting to maintain their image while reaching out to a younger clientele.

In this case, it seems that de la Renta is working hard to keep brand integrity while finding new fans. Oscar is my mother's signature scent and smells amazing on her, but it's not something I would have considered wearing. Esprit D'Oscar, however, will definitely be getting a sniff.

Around The Web
Join The Conversation
Annie-Tomlin Annie-Tomlin 5 years
Hey Roma, we've discontinued the daily giveaways for now, but have something cooking that I think you will like. Stay tuned for the launch. It won't be too much longer.
Old-School Perfumes Latina Grandmas Love
Amber Rose Beauty Gift Ideas
What It's Like Working at Victoria's Secret
Best Celebrity Beauty Campaigns of 2016
MAC Cosmetics Shadescents Collection | Winter 2016
Luxury Beauty Gifts 2016
Which Chanel No.5 to Buy

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
All the Latest From Ryan Reynolds