O-Gloss ($22) isn't just any new lip gloss, it's a version of Smashbox's hugely popular O-Glow, a gel-cheek color that comes out of the tube with no color at all and then changes into a pinky shade upon contact with your skin. There are several blushers on the market like this right now, but nothing in a gloss, so this is actually pretty cool.
The gloss follows the same principle as the cheek version. When it comes in contact with your skin, it transforms into a bubble-gummy pink hue that's a little bit brighter than the natural color of your lips.
It is made with Goji Berry-C Complex, gingko biloba, marine plankton, pomegranate seed, and avocado oils to give you shine, nourishment, and antioxidant protection.
I've tried O-Glow and if weren't for the fact that I have so much pink in my skin already, I think I really would have given it a go. On lips, though, it might be another story. Do you think you'll try O-Gloss?