But what you'll first notice about the juice is the high-heel packaging. "If you look at Nine West and our iconography of the pump, the bottle brings it full circle," Nine West's Stacy Lastrina told WWD. And to really bring it full circle, the brand will also be launching a Love Fury pointed-toe platform ($89) in conjunction with the perfume's launch. Look for the new scent, along with coordinating body lotion ($18), at Nine West and Macy's (both in stores and online).
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Nine West is known for its stylish-yet-affordable footwear, so it makes sense that the brand would be inspired by stilettos with its first step up into the fragrance world. Coming this January will be Love Fury ($18 to $55) perfume, which will include notes of rose, jasmine, sandalwood, and amber.