With little regulation in the organic beauty industry, brands have been getting away making false or exaggerated claims about their products. But all of that is about to change with the creation of OASIS, the first U.S. industry standard for certifying organic beauty products.
The OASIS standard was created by L'Oreal, Estee Lauder, and Aveda, among other cosmetics-industry giants. An OASIS certification will require the product to be 85% organic, climbing to 95% in the next few years. As of now, the standards only pertain to the product itself, but will eventually expand to include the packaging as well.
In order to avoid a conflict of interest, a product's certification will be awarded by an independent third-party consultant. Expect to see the OASIS seal showing up on some of your favorite products in about a year!