Skip Nav
Jessica Alba
Jessica Alba Reveals the 1 Hairspray You Need For Beach Waves (P.S. — She Made This)
Taraji P. Henson
Empire Fans Will Freak Over Taraji P. Henson’s Smoldering MAC Collection
Beauty News
The Sweet Reason Chris Pratt Brushed Up on His Braiding Skills

Oh Man: "Lost" Star Josh Holloway Is Cool (Water)

Oh Man: "Lost" Star Josh Holloway Is Cool (Water)

A few weeks ago, I told you about a new women's fragrance called Davidoff Cool Water Wave, which features beach-sports babe Gabrielle Reece in its ads. Now, perfume maker Coty Inc. has found an equally hot dude as the new face of its men's fragrance.

According to Women's Wear Daily, "Lost" star Josh Holloway will star in ads for Davidoff Cool Water worldwide — except in North America, where Reece's husband, surfer Laird Hamilton, is the brand's main model. Holloway's campaign, including print ads and TV spots, will begin rolling out this summer.

Holloway, who plays the character of Sawyer, lives in Hawaii, where "Lost" is filmed and where the Cool Water campaign was shot.

The actor told WWD he recently starting wearing Cool Water again after not using it for several years:

“My wife’s got a crush on me again,” he said, smiling. Holloway added he’d be open to working on his own line of products, if the opportunity arose.

“But it would probably not be as elegant as Cool Water,” he joked. “It’d be more like Man Juice.”

I could make an inappropriate comment here, but I won't. Instead, I'll just say that whatever fragrance Holloway is selling, I'll enjoy looking at the ads.

Source

Around The Web
Join The Conversation
PLMirage PLMirage 9 years
Ohhhh Joshieeee!
PLMirage PLMirage 9 years
Ohhhh Joshieeee!
Candy_blonde Candy_blonde 9 years
Definitely a nice choice of using him in this ad. He is very attractive & sells it!
crispet1 crispet1 9 years
I dont like this ad. He is an attractive guy, but they didnt seem to play into that as much as they could.
flutterpie flutterpie 9 years
this seems like a good fit, cool water and he always seems like he just got out from under the ocean
princess_eab princess_eab 9 years
It's not a great picture, but... his eyes do match the bottle! and the water! yeah, he's dumb, but I wouldn't turn that down.... for a couple dates.
misskimberoz misskimberoz 9 years
Jack, no Sawyer, no Jack, no Sawyer....I wish I was Kate ;)
rhondak rhondak 9 years
Nice!
rhondak rhondak 9 years
Nice!
uacosj uacosj 9 years
I dont this is a very flattering pic.
bookgirl bookgirl 9 years
I don't watch Lost, so maybe he's hot on that show, but I don't find him at all attractive. He looks like dirty Fabio.
LaLaLaurie06 LaLaLaurie06 9 years
uhm, ew. he looks like he got all sweaty in a fight. his lips look like they were bleeding.
rachelattack rachelattack 9 years
I don't watch lost but this guy looks a little wonk-eyed and dumb. He has that early Keeanu "Woah" thing goin' on. I thought this article was going to be about making fun of the ad when I saw it, it looks like a joke or something - I mean, "Cool Water"?! It's too cheesy! Give me a break!
WhatTheFrockBlog WhatTheFrockBlog 9 years
:swoon: I'm usually so NOT into these rugged bad-boys, but I heart Sawyer and I think Josh is ridiculously sexy. I think this ad is pretty cheesy, though. But he still looks HAWT.
ccsugar ccsugar 9 years
:sick:
ccsugar ccsugar 9 years
:sick:
hills hills 9 years
hes so sexy, i reali like his accent
MissBardot MissBardot 9 years
Yeah I've read that he has to have the facial hair for the show so that makes sense.
smarler smarler 9 years
MissBardot, the facial hair looks nice when he's a castaway, but I'd like to see him cleanshaven more often off the show. Because he's HOT.Man Juice? I'd buy it for MY guy.
smarler smarler 9 years
MissBardot, the facial hair looks nice when he's a castaway, but I'd like to see him cleanshaven more often off the show. Because he's HOT. Man Juice? I'd buy it for MY guy.
MissBardot MissBardot 9 years
He's so hot, but I hate the facial hair!
chancleta chancleta 9 years
love him! so cute!
chancleta chancleta 9 years
love him! so cute!
calibabi calibabi 9 years
love him! yummy! :)
calibabi calibabi 9 years
love him! yummy! :)
Are Donald Trump's Colognes Toxic?
New Beauty Products For Fall 2016
Beauty Products That Repel Mosquitoes
Pictures of Josh Holloway on the Set of Mission: Impossible 4 in Prague 2010-10-14 16:30:00
Pictures of Lost Men for Finale
Latina Celebrity Perfumes
Slideshow of Photos of Josh Holloway as Sawyer

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
X