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Paris Match: Ladurée Launches a Beauty Line

If you ever go to Paris, one of the places you must visit is Ladurée. It's a luxurious patisserie that, since 1862, has been creating beautiful pastries and sweets almost too beautiful to eat. (You know the treats in Marie Antoinette? Those were from Ladurée.) Whenever I'm lucky enough to be in Paris, I have to have a few. And by "a few," I mean at least a dozen.

Now there's another way to get your Ladurée fix. The venerable brand has launched a small line of beauty products. Like the pastries, the lotions and potions use almonds (albeit in oil form); the idea is that almond oil will soften and moisturize skin. The Moment says the packaging is ridiculous, and although I love Ladurée, I'd rather eat its macaroons than trust a patisserie for my beauty needs. Still, if you're lucky enough to be in Paris anytime soon, you can peruse the Ladurée beauty collection at Le Bon Marché.

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cocomademoiselle cocomademoiselle 8 years
You're welcome BellaSugar! I love it too! :)
michelle-c42934 michelle-c42934 8 years
Omg I have to try them!! Are they only being sold in Paris or can I get hold of the beauty line in Harrods??
Beauty Beauty 8 years
DCStar, maybe you have room in your carry-on? Maybe I could, um, sneak in? I'm very small, I swear! ;) Hope you have a fantastic time. Go to L'As du Falafel in the Marais. I dream of the falafel there... yumyum.
maisiegirl maisiegirl 8 years
Laudree is one of my faves! Thanks for the post!!!!! Enjoy Paris; I loved every moment I was there back in October and can't wait to go again! AuRevoir.....
DCStar DCStar 8 years
Oooh, I will certainment check this out in a few weeks when I am in Paris!
Beauty Beauty 8 years
Ooh! Thanks for that link — I love that! The packaging is perfect. Er, parfait! ;)
cocomademoiselle cocomademoiselle 8 years
Here in Europe (I don't know if it is the case in the US) Sephora has partnered with La Durée and has launched a special edition of products (soaps, lip balm, vanity case, etc) http://www.sephora.fr/browse/product.jhtml?id=P52728&shouldPaginate=true
veronicaraye veronicaraye 8 years
Beautiful photo/architecture, I can't wait until I can travel the world..
jadoremondieu jadoremondieu 8 years
I think it's a clever marketing move, but I agree that I wouldn't necessarily be purchasing to use any of the products. In the last few years though, beauty products evoking the smell of food and the nutrients of things traditionally used in food (vanilla essence, caffeine, almond oil, coconut...can't think of any others for now but there must be heaps more) have increasingly garnered market-share so maybe they're just following a potentially lucrative trend? =) ... i'm craving a good cupcake right about now!
emalove emalove 8 years
Hmmmm...interesting.
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