- Go against the grain: If you're feeling a little gray, you might head for darker, muted shadows, blushes, and/or cheek colors to hide behind. Freedman advises you to think again. "Do what your instinct tells you not to," he says.
- Think juicy: When it comes to makeup shade selection, instead of wearing low-on-color pigments, think juicy, brighter shades instead. They'll provide an immediate lightened effect.
- Curl power: In times when you're feeling a bit burned out, reach for a tool. "A lash curler is your best friend," he says.
- It's all about the contrast: In keeping with the go-against-your-instinct advice, while you might think that adding a dark liner and mascara to your eyes will only make them look more tired, it's actually quite the opposite. A deep-colored liner, along with a couple layers of mascara on the lashes, will help to bring out the white of your eyes by creating contrast. It's an instant brightening effect.