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Product Review: Bye Bye Under Eye Concealer

Confession: upon first receiving It Cosmetics's Bye Bye Under Eye Concealer ($24), I have to admit I judged a book by its cover. It did look, after all, a little infomercial-ish. Of course, seeing that on my most tired of days, I experience extremely hard-to-cover dark purple under-eye circles, I will give any coverup a shot — anytime. And the coverage offered by Bye Bye is no joke. It's no wonder, as it's also used to help camouflage bruising and swelling on the face and body of surgery patients. Created in part by Jamie Kern, founder of It Cosmetics, along with the input of plastic surgeons from Brazil, the highly pigmented product does indeed hide the most stubborn of dark circles.

What I like most about this product is that it's very moisturizing, creates a nice luminescence around the eye area, and doesn't creep or shift throughout the day. Since it's so emollient and strongly colored, a little goes a very long way, and thanks to the vitamins K, A, C, and E, I sometimes skip the eye cream altogether. Bye Bye is available in only four shades, and the shade I tried (Neutral Medium) was perhaps just a tad too dark for my skin tone. Surprisingly, I was able to make it work because it blended nicely in the darkest, purple tones under my eyes without leaving a yellow or muddy tone behind. Another bonus? Because the product is so concentrated, it will last you forever. My only complaint is that after a long day, it settled into fine lines just slightly and it takes a while to blend it just right since it's so thick. However, for its ability to cover without caking or wearing away, I give it my approval.

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mintz mintz 6 years
wow! thanks for the review, bella!!! i have the worst bags EVERR!!! i've tried many concealers but they don't really help =( my bags still look dark! im DEFF gonna try this!!
JaimeLeah526 JaimeLeah526 6 years
I actually kinda like the packaging.
Autumns_Elegy Autumns_Elegy 6 years
Do you know where to buy this? I'm going in to have my wisdom teeth extracted and I'm gonna have massive bruising around my jaw for a few weeks after, and my Maybelline Concealer won't cut it. :(
Mariana48 Mariana48 6 years
yup same here, only they were a "gift" from my dad:(
heatherhas heatherhas 6 years
I think I will try this next! This sounds right up my alley. My permanent under-eye circles are a genetic "gift" from my mother's side of the family.
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