What I like most about this product is that it's very moisturizing, creates a nice luminescence around the eye area, and doesn't creep or shift throughout the day. Since it's so emollient and strongly colored, a little goes a very long way, and thanks to the vitamins K, A, C, and E, I sometimes skip the eye cream altogether. Bye Bye is available in only four shades, and the shade I tried (Neutral Medium) was perhaps just a tad too dark for my skin tone. Surprisingly, I was able to make it work because it blended nicely in the darkest, purple tones under my eyes without leaving a yellow or muddy tone behind. Another bonus? Because the product is so concentrated, it will last you forever. My only complaint is that after a long day, it settled into fine lines just slightly and it takes a while to blend it just right since it's so thick. However, for its ability to cover without caking or wearing away, I give it my approval.