Confession: upon first receiving It Cosmetics's Bye Bye Under Eye Concealer ($24), I have to admit I judged a book by its cover. It did look, after all, a little infomercial-ish. Of course, seeing that on my most tired of days, I experience extremely hard-to-cover dark purple under-eye circles, I will give any coverup a shot — anytime. And the coverage offered by Bye Bye is no joke. It's no wonder, as it's also used to help camouflage bruising and swelling on the face and body of surgery patients. Created in part by Jamie Kern, founder of It Cosmetics, along with the input of plastic surgeons from Brazil, the highly pigmented product does indeed hide the most stubborn of dark circles.
What I like most about this product is that it's very moisturizing, creates a nice luminescence around the eye area, and doesn't creep or shift throughout the day. Since it's so emollient and strongly colored, a little goes a very long way, and thanks to the vitamins K, A, C, and E, I sometimes skip the eye cream altogether. Bye Bye is available in only four shades, and the shade I tried (Neutral Medium) was perhaps just a tad too dark for my skin tone. Surprisingly, I was able to make it work because it blended nicely in the darkest, purple tones under my eyes without leaving a yellow or muddy tone behind. Another bonus? Because the product is so concentrated, it will last you forever. My only complaint is that after a long day, it settled into fine lines just slightly and it takes a while to blend it just right since it's so thick. However, for its ability to cover without caking or wearing away, I give it my approval.